If a shopper is circling the calendar for the highest savings, three industry holidays dominate.

4/20 (April 20): It’s still the undisputed sales champ. Retailers typically stack doorbuster-style promos across categories and often extend them through the surrounding weekend. In 2025, Headset reported more than $50M in receipts across the U.S. and Canada on 4/20 alone, with transactions up materially year over year—underscoring why operators save their deepest cuts for this period. BDSA has also documented heavier discounting versus typical April days, reinforcing that 4/20 week is built for value hunting.

Green Wednesday (the day before Thanksgiving): This fast-rising pre-holiday shopping day now rivals 4/20 at many stores as consumers stock up for family gatherings and long weekends. Data from Jane Technologies and Dutchie show that Green Wednesday sales substantially outpace a normal Wednesday, with cart sizes and total receipts climbing as shoppers bundle for the holiday. Headset’s multi-year trendlines point to accelerating gains, making this Wednesday a “don’t-miss” for deal-seekers.

7/10 (“Oil Day,” July 10): Celebrated by concentrate and vape fans (710 upside down spells OIL), this niche holiday has matured into a reliable discount event. Expect targeted markdowns on dabbables, live rosin, cartridges, and infused pre-rolls. Headset-sourced analyses show clear 7/10 lifts, especially for concentrates—useful for shoppers who time category-specific buys.

Classic Retail Weekend: Black Friday and Cyber Monday

While not always as explosive as the cannabis-specific holidays, the Black Friday/Cyber Monday stretch remains a strong value window. Many dispensaries run tiered discounts, BOGO offers, or doorbusters to keep pace with broader retail expectations. Headset comparisons have shown that Green Wednesday can actually outperform Black Friday for cannabis, which nudges savvy shoppers to prioritize the Wednesday deals, then return for any leftover weekend promotions.

The December Holiday Season and New Year’s

Cannabis behaves a lot like other consumer packaged goods in December: shoppers gift edibles and topicals, host-friendly beverages, and pre-roll variety packs, and stock up ahead of New Year’s gatherings. Headset’s holiday-focused reporting has documented consistent sales spikes across the late-December period. For value, that translates to curated gift bundles, multi-pack deals, and “party prep” discounts between Christmas and New Year’s Eve.

Why These Times Deliver the Best Deals

1) Consumer stock-up behavior: Big gatherings (Thanksgiving weekend, New Year’s) and “cannabis holidays” drive predictable surges. Retailers know baskets get bigger when customers are shopping for groups, so they plan aggressive promotions to capture share.

2) Competitive signaling: Because shoppers expect deals on 4/20, Green Wednesday, and the retail holiday weekend, operators sharpen promotions to avoid being priced out. BDSA’s read on rising 4/20 discount depths shows how competitive intensity translates into richer consumer offers.

3) Category moments: 7/10 concentrates, December giftables, and summer beverage features give retailers a reason to spotlight specific formats with limited-time pricing—helpful for consumers who wait to buy their preferred categories when markdowns peak. (Headset’s holiday reports often break out which categories over-index by event, a useful lens for deal timing.)

4) Weekend effect: Independently of holidays, Fridays and Saturdays dominate sales volume. When a “deal day” lands on a weekend—like 4/20 on a Saturday—promos get extra tailwind from natural traffic. Flowhub’s analysis of top sales days shows the weekend bias clearly, which helps explain blowout results when calendar luck aligns.

Other Windows Worth Watching

Lead-in and lead-out days: The day before or after anchor events often carries near-identical discounts with less rush (e.g., the Tuesday/Thursday bracketing Green Wednesday, or 4/19 when 4/20 falls on a Saturday). Headset has highlighted the “weekend boost” around 4/20, which suggests value without the peak crowds.

Local anniversaries and grand openings: State program anniversaries, market expansions (e.g., adult-use flips), and store birthdays frequently bring stackable offers. Keep an eye on local operator newsletters and menus the week of those milestones.

Quarter-end inventory resets: Many shops clear slow-moving SKUs toward the end of a quarter or fiscal year to free cash and shelf space, which can translate to deep, targeted markdowns on solid products.

Category-specific drops: Seasonal harvests (fresh-frozen for rosin, outdoor flower) can trigger short windows of competitive pricing as supply hits the market. Pair that with 7/10 for concentrates or late-summer beverage pushes for best results.

How to Maximize Savings

• Shop early online, pick up later: On high-traffic days, place orders ahead to lock in the discount and inventory.
• Check multiple menus: Platforms and POS providers often publish event roundups (and data), but the best deal might be store-specific.
• Bundle smartly: Look for mix-and-match multi-packs on pre-rolls, edibles, and vapes; those offers tend to be richest on the “Big Three” days.
• Watch the calendar: If a preferred category has “its” holiday (concentrates on 7/10), time the purchase accordingly.
• Follow your local regs: Some states restrict discounting or advertising; promos can vary widely market to market.

The Bottom Line

For most consumers, the richest national deal windows are 4/20 week, Green Wednesday (and the surrounding Thanksgiving stretch), and 7/10—followed by Black Friday/Cyber Monday and the Christmas-to-New Year’s period. Stack those with weekend timing and local milestones, and shoppers will consistently capture the best prices of the year. The data backs it up: multi-year analytics from Headset, BDSA, and marketplace platforms show those windows as reliable peaks for value and volume.

Learn More: Smarter Shopping: The Data Behind Cannabis Consumer Habits in 2025